As of May 2021 Google does not publish official figures about Stadia subscriptions or number of active users.
However using different sources of data we estimate a total of 2 million users.
This is still a small portion of gamers if you compare it to other platforms like Playstation, Xbox or PC gamers.
But many people say cloud gaming services will rule the industry in the future, and Google is very well positioned to become the leader in a few years.
Estimating the number of users
Some months ago the Reddit user El_Dete made a great post estimating the number of Stadia users.
He compared the number of PlayStation and Xbox units sold with their Reddit communities and applied the same ratios to the Stadia Reddit community to estimate the Stadia users…
But El_Dete post is several months old, so if we want to know current figures we’ll need to re-do the math by using the latest data:
PlayStation 4 + PlayStation 5
119 million units sold and 5.2 million Reddit users (adding r/playstation + r/ps4 + r/ps5)
Xbox One + Xbox Series X
51 million units sold and 3.2 million Reddit users (adding r/xbox + r/xboxone + r/xboxseriesx)
106,000 Reddit users (r/Stadia)
As of February 2020, applying the same logic a rough estimation of the total number of Stadia accounts is now between 1.6 million and 2.4 million users. Let’s simplify it to 2 million users.
Stadia was not a massive success after its launch.
Google had to do several technical improvements and fixes to reduce latency problems and ensure its users could enjoy a proper gaming experience.
A few months later the service was in much better shape and Google started to roll it out to more countries and launched aggressive deals to engage early adopters and ignite their community of gamers.
In addition, in December 2020 the launch of the very anticipated game Cyberpunk 2077 showed a lot of problems in traditional gaming consoles, but worked surprisingly well in Stadia.
This fact attracted a lot of international attention to the cloud gaming service, and Stadia gained a big number of users.
Considering all this, I personally believe the number of Stadia users is accelerating and it will be growing much faster in the next months.
If Google can keep up the pace by adding top-tier game titles at competitive prices I am sure in a few years it will be a mainstream platform with a huge number of users like Playstation, Xbox or PC gaming.
At this moment there are no official metrics from Google Stadia about the total number of users, active Stadia user or games sold.
Estimating a ball-park figure using information from PlayStation and Xbox units sold and the size of their Reddit communities, we infer a total number of Stadia users to be around 2 million users.
Note that the error margin is very high so don’t consider this an accurate or reliable figure, it’s just an estimation.